30x500 Adventure Club

Intro

• Prioritize future over present
• What is my "Fuck this" moment?
  • https://stackingthebricks.com/how-your-fuck-this-moment-changes-everything/

  • The pain of not-doing it doesn’t outweigh the pain of doing-it.

  • “Shoulds” are an attempt to beat yourself into submission.

  • if you don’t pick up a book, ask a question, make an effort, spend 5 minutes a day doing different, your life will never change.

• Some audiences don't buy
• "Content Marketing"
  • AKA building things to help people
• Do the Work
• Where are you going to be in 5 years?
  • Chris: similar to athletics. Show up every day and in N time you get the total.
  • small wins add up
  • stack bricks

How to win

• Why stuff that has worked, worked.
• Don't skimp.
• Do the exercises
• magic of tidying up (stacking the bricks podcast episode)
• "I'm not where other people are is paralyzing"

---

The Failcycle

Failure looks like success, right up until it bites you in the ass

It's not a product until there's someone to buy it

Flip the question:

I made a product... now how do I make it sell

:flipflip:

How do I make a product I know will sell

• Sell on value

• money or pain

• Audience: What do they need, want and buy?

How to choose an Audience?

• audience must hang out online (or an easily accessible place)

• audience must buy on value

• must already belong to (or serve) said audience

• ex: Artists don't buy anything other than paint

Audience types:

• Existing/peer: "We're pretty much on the same level, fill me in on this specific thing"
• Aspiring: "I want to be like you! How?"
• Hiring: "I'd like to hire you to do this for me, but I can't"

on expertise:

There's people behind you and people ahead of you and that's it

Chris sidenote: "Reducing your Gatsby build time" ebook. Unrelated to 30x500.